Mipel Off – GWC World

PORTFOLIO

Mipel Off

GOAL

To encourage the meeting between International Buyers, potential customers and Brand Exhibitors at Mipel fair, during the “Salone del Mobile” (Milan, April 2014)

SOLUTION

360° Organization of MIPEL OFF: a special occasion where the prestigious context of Via Tortona – headquarter of the Milanese fashion and design, was set-up with customized materials dedicated to the selling products: an opportunity for small and medium-sized enterprises for taking part to this exclusive fair.