Ego AQT – GWC World

PORTFOLIO

Ego AQT

GOAL

An hummingbird, a field and a butterfly’s flight are the visual symbols to express the well-being of EGO AQT progressive lenses.

SOLUTION

An engaging HD video, made by our creative department, is the new ADV of Optovista, an industry leader specialised in ophthalmic lenses. An innovative approach to explain the characteristics of EGO AQT lenses for not-expert consumers.