We created an iOS app suitable for iPhone/iPod touch to promote MTV SPIT new season launch in partnership with Puma – the awesome brand with a Hip Hop soul. Thanks to the MTV SPIT app, supported by Puma Social, users can take part to a photo contest for becoming one of the main characters of the TV program. Users are call to share their personal and unique style with a photo or a short video based on a digital sequencer where is possible to record a Freestyle rap with hip hop bases. MTV SPIT is a mix of technology and style able to appeal the target and keep the users’ taste & the brand equity.
7 October 2013