GWC has developed an online contest for the Primex brand. The contest is called “Amore a Primo Scatto” (“Love at first photo shoot”) and aims to promote Primex condoms. The contest lasts 6 months (from the 29th of April to the 27th of October 2016).
Consumers who buy at least one pack of Primex condoms (between Primex Natural, Primex Pianificazione Familiare and Primex Supersottile) will have the possibility to win up to a year’s supply of personalized packs of Primex condoms and a Couple Photo Shoot.
CONTEST, HEALTH, HEALTH-ONLY, SOCIAL MEDIA