Assogastecnici have chosen GWC World to lead an improved communication strategy.
The aim is to make it a powerful hub of information useful for Home Care Providers and strengthen widespread diffusion.
Federchimica Assogastecnici is the association that links production and distribution firms of technical, special and medical gases. The network represents 95% of the national market, with a total income of 2.4 billions.
The communication strategy will be a mix among traditional and digital medias. On one hand with a strong online presence, on the other hand with networking and direct marketing techniques to better engage stakeholders.
The project will start with a new website interface, a platform able to leverage the development of the market field.
Simultaneously an AdWords launching campaign and a social media strategy will ensure strong results. On the traditional media side, promotional articles on periodicals, press office releases and brochures will be used to support PR activities.
Experts video interviews, infographics with valuable information, a tone of voice clear and understandable are the main ingredients for a successful communication strategy.
24 May 2017
ADVERTISING, HEALTH, SOCIAL MEDIA