During the weekend of 29-30 October, in 32 Esselunga points throughout Italy, the promotion of the new Men’s Health Lab men’s supplements line was held. Hostesses and stewards with branded outfits distributed information flyers and gadgets to customers at a stand designed by GWC World. To support the activation, a Social Media campaign was studied, designed and developed through geolocalized posts and a video teaser.
25 November 2016
ADVERTISING, BRANDING, HEALTH, HEALTH-ONLY, PR, SOCIAL MEDIA