50th Anniversary

50th Anniversary

Birthdays are important. Cosmetica Italia celebrated its 50th anniversary through an important communication action that wanted to bring the culture of product and sector among the people, among the Italians, in a creative, curious, stimulating and really captivating way. GWC World won the tender for the creation of a series of online and offline communication platforms capable of guiding the messages of the sector in a natural and simple way towards different targets.

The project has seen the agency involved above all in the creation of a multi-subject ADV campaign that tells about cosmetics with spontaneity and from an alternative point of view. The core of engagement activities is the responsive portal 50anni.cosmeticaitaia.it, created ad hoc to leave a mark and spread more vertical and specific messages, together with the design of a thematic DEM series dedicated to the 50 years of the history of cosmetics.

It could not miss the creation of a Logo developed ad hoc for the occasion and the opening of an associative Facebook page that, for the first time, directly addresses the final consumer through engaging posts and sharing of content coming from digital platforms available.


22 August 2017