Mido choose GWC World to develop a new Digital Profile
Mido, the leading international trade fair in the eyewear and ophthalmic sectors, chooses us as a digital partner for the development of social networks, apps and digital identity, thus relying on the great experience of GWC World to make its entry into the world of social networks.
our collaboration with Mido has a long history and starts from the management of the official website mido.com from the development of the APP for Smartphones to which are added now also the social profiles of the event: Facebook, Twitter and Pinterest.
The new social dimension of the most important trade fair in the sector supports the official communication channels with the aim of finding new forms of communication with the usual interlocutors and of further increasing the number of visitors and curious people interested in the eyewear world each year, tens of thousands crowded the pavilions of Fiera Milano in March. Central in the digital profile is the Facebook page that, thanks to targeted actions and a creative and articulated editorial plan, has already surpassed, in a few weeks of activity, the 2000 fans. On the page you can find information on the fair and on the sector and curiosity about the eyewear world in general, with exclusive previews of models, collections and interviews in the opinion of the market leader. The content management has been entrusted to GWC Mediafair, the greased business of the agency that takes care of the web reputation of numerous Italian and international clients, managing the communities and helping the brands to reach the relevant public at best, 7 days a week and 24 hours on 24.