Graphic Design : the trends

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Graphic Design : the trends

The world of graphics is always evolving, trends come and go, some remain for months … others even for years.

But what are the visual trends that await us, that will remain and that will most likely undergo further evolution in the future?

Let’s see some.

1. Bright and bold colors

Bright and strong colors, bold combinations and “important” typography is one of the coolest trends of the moment. All to enrich projects with more personality and attract public attention

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2. Illustration:
The return to illustration, original and clean, allows you to express even particularly difficult concepts with a simple and direct language, ensuring a totally unique communication and creativity

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3. Big Data in the form of infographics

The infographics clarify the concepts, make everything more immediate and functional, whether static or animated have become so popular that they can often get more shares and appreciations on social media.

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4. Animation:

The videos are immediate, tell a story, can be shared and reach a high audience, becoming viral and creating a solid connection between user and brand.

Even web / mobile products come alive, the interfaces have a more and more preponderant presence of functional micro-animations.

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5. Real Photo!

There is an increasing attention to the quality and authenticity of the photos, using less and less image banks but creating solutions and shots that best represent the brand.
Abstract geometries, flowers, animals or psychedelic colors. These motifs become protagonists of design from the web to the press, from clothing to objects.

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6. Pattern

Abstract geometries, flowers, animals or psychedelic colors. These motifs become protagonists of design from the web to the press, from clothing to objects.

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7. Printed paper: in an increasingly digitized world it seems impossible. But the printed paper still has its charm and is not yet destined to disappear. Assuming more refined and sought-after connotations, increase the user’s involvement and transmitting those “material” sensations that are lacking in digital.

In any case, we must be careful not to suggest and use a specific graphic style just because it is “trendy” or “cool”, but we must always think about the goals and needs of our customers!

Sara Saviello

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