Communication campaign for Cosmetica Italia and its 50th anniversary!
Different insights into the value of cosmetic, educational process about cosmetic industry and interactive enjoyment for visitors and prestigious opinion leader – that are standpoints related to Bologna in the middle of March 2017. Highly-prestigious Galleria Cavour in the centre of Bologna hosted during the 16 – 22 March the eminent interactive exhibition made by GWC World hold on the occasion of the 50th anniversary of the foundation of Cosmetica Italia which representing 95% of the Italian cosmetic companies.
The interactive installation we designed was consisting of a 3 totem with touch screens with the clear goal to demonstrate different and beautiful aspects of the cosmetic industry and the cultural, social and economic value of this sector. The communication campaign highlighted the main value of using cosmetics on a daily basis, as a key component to individual well-being as well. Installation full of educational videos and information about cosmetic industry and its value for the global turnover and positive domestic growth was enriched by the the selfie station and featured cards provided for visitors to leave their message about cosmetics inspired by the hashtag #weleftoursign! Exhibition was successfully done and well enjoyed.
We left our sign! Ready for the next appointment in Milano!
KEEP IN TOUCH and don’t miss it.