Lactacyd 2014 – GWC World

PORTFOLIO

Lactacyd

2014

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GOAL

GOAL communicate the restage in a positive way, generating product Awareness and promoting testing among new users.

SOLUTION

Ideation and realization of a huge Branded Content project that involved all the Business Unit GWC always works with, through several phases like Teaser, Recruiting, Push, Loyalty and Evangelization. Invention of a local campaign that integrated the worldwide one and spread it through the brand new Digital Profile of Lactacyd Facebook; 360° management of several Contest with wonderful prizes; planning of a Direct Email Marketing strategy.

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